Prime Minister Narendra Modi. Credit: PTI
Possibly, every authoritarian regime propagates a myth that there is no alternative. What prevails, as it is said, is true and absolute; and hence, any critique of the establishment is bound to cause anarchy, normlessness and utter confusion.
In this election year, we too are being repeatedly reminded by the ruling regime that Narendra Modi is the best ‘brand’ possible; and our smartness as consumers of politics in this market-driven age lies in choosing this much-hyped ‘brand’ and feeling ‘secure’.
This argument is dangerous because it robs us of our creative agency and makes us forget that an ‘alternative’, far from being a perfectly hygenic ‘product’ to be offered to us by some external agency, is a process that evolves through our own practices, experiments, contradictions and failures. To deny this praxis is to negate democracy, or the catharsis of politics as a liberating act.